Vivid Vision
In a previous blog post, I shared about building a second brain. You can read more about that here.
In that post, I share how I am journaling my key takeaways from the books I am currently reading. I decided to take another step and create a digital journal to share a summary and key takeaways from each book.
Summary
Vivid Vision underscores the importance of having a clearly outlined direction for all aspects of your business to bring your organization together and achieve specific goals.
The vision should highlight all departments in your organization and the core values of your company. Cameron Herold calls it your “map of the future” and without it, you could get “stuck” or “not lead to anything.” In the book, he outlines a process for creating your own vivid vision and gives examples from other companies.
Key Takeaways
Everyone should know your vivid vision including all staff and clients/customers
Your vivid vision is like a BHAG or a “Big, Harry, Audacious Goal”
It should highlight the company's core values & purpose
The vision is three years out
You will face obstacles
New innovations and processes will be required
Review the vision quarterly
Create a vision for your personal life as well
“The Vivid Vision is like a script. It maps out the future in such a way that everyone who has a role to play understands their role.”-page 169
Action Item
Plan a day on your calendar to think about your business and start crafting your vision.
Cameron Herold suggests getting out of the office and relaxing. Imagine what your company will be like in three years. To begin, I found it helpful to start with a bulleted list and jot down ideas. These can be the framework to expand your writing. If you don’t first take time to think about where you want to be, you will not be able to clearly articulate your vision with others.
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